Starbuck #whatsyourname

DIRECTOR: Nicolas Jack Davies

PRODUCER: Hannah Cooper

PROD COMPANY: Sweetshop

CAMERA: 16mm

#whatsyourname campaign.. The advert was inspired by the discovery that many from the transgender community were trialling their chosen names at Starbuck stores across the UK. For some people, this was the first time they’d heard someone else recognising their true identity. The campaign was awarded Channel 4’s Diversity In Advertising Award and the advert will be airing on their network throughout February and March.